Brand Identity Design Inspiration
One of the hardest things to come up with as a designer is Brand Identity Design inspiration. Often times I find myself looking for some of that same inspiration when I help clients think of a new and fresh brand name that they can use to help their business really take off. That seems to be the one thing that I cannot have enough off some times. As many designers will not share their thoughts, because of the fear of losing business, a lot of people have to figure it out for themselves. However, I have no problem sharing some of the tips that I have learned over time as a brand identity designer.
Most of the inspiration that I get when I am coming up with the names and brands that I come up with all depends on what the market is that the client is trying to get in to. Sometimes I will check out the competitors and see what they are using to stand out. Then I see how I can do it differently, to really help my client stand out. Online graphic design and brands usually go hand and hand, I have had ideas come to me through graphics first. In fact, most of the time that I come up with ideas the first thing I end up making is the design of the graphics that are going to be used on the website. It is important though to not get caught in a design wall, as I like to call it. That is where when you are checking out other businesses in that niche, you end up only being able to think of ways to copy them, instead of ways to stand out from them. That will get you in a lot of trouble, not to mention the client who has basically paid someone that plagiarized some ones work and called it their own.
Just keep in mind that inspiration for brands can come from all sorts of places. It is a good idea to think outside the box when you are looking for some. Graphic design portfolios are a place that I will visit often, as they are usually the ones that I have the latest techniques down to a science with the graphics. It really is amazing how many times I have found myself walking around local stores, or anywhere for that matter, and found inspiration to come up with a brand that is going to knock out the competition.
Looking at free graphic design work that people have done is a good idea to. It is all about keeping your mind open to things, and allowing thoughts to come in to your head. Every single visual stimulus can spark a new creative idea! At every turn Ι try to translate the world around me in unusual ways, trying to transform every thought that comes to my mind to a creative idea. It is not always easy and it doesn’t always ends with me coming up with a brilliant idea that will change the world. But trying to have this out of the box way of thinking in every occasion expands my creative thinking potential every day. That is how I keep my creative mind going, and that allows me to get inspiration for brand identity design like you would not believe.
