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Web Design

    Placeholder dummy text

    This is what Isaac Zakar calls a place holder text. It is too proud to simply hold place. A text that doesn’t want to be dumb. It is a scrappy little text that wants to say a little something about itself, and itself is exactly what it has to say. But not in a self-centered […] Read More...

Interviews

    Interview at MyStudentPass.gr

    The interview below is written in Greek. English translation is coming up soon. If you need it sooner, do not hesitate to contact me in person. 1. Έχεις μεγάλη εμπειρία στο χώρο της Γραφιστικής, έχοντας αναλάβει σημαντικά project κατά την πορεία της καριέρας σου. Πότε αποφάσισες να ασχοληθείς με το χώρο αυτό; Αν και την […] Read More...

Branding

    Communicating with a Brand Identity Designer

    Let’s let a passionate graphic designer understand and communicate to the world what we and our business can really contribute to the greater good. A good brand identity designer can create or improve the visual communication of our business only if he or she has really understood what our business stands for and how it […] Read More...

    What is a Brand Identity Designer

    Choosing the best name for your business and creating a brand new logo requires thorough research. The first impression that everyone is going to get from your new business will come from the name you choose for it. When people start businesses with inappropriate names, even if they have all the ideas and potential needed […] Read More...

Client's Guide

    Creative Briefing Guide

    This Creative Briefing Guide will help you get the most out of any graphic designer or creative team you might work with. Even though reasons like lack of time, shortage of information or the perception that graphic designers know as much about your business as you do, may discourage the idea of you putting time […] Read More...

Motivation

    The Best Way to Contribute to Humanity

    Realize that I am the part of humanity that I can control better than anything and anyone else in the world. Realize that all changes I’m going through affect not only me, but the humanity as a whole as a consequence of my continuous interaction with my environment. Every little change inside me can be […] Read More...

    Being in a Present State

    The key to successful communication is being in a present state of mind. Being in a state of absolute focus and awareness is the optimal way to get the most out of every single moment in my life. The only way I’ve experienced my life and the only way I’m going to experience it in […] Read More...

    Work as like a volunteer – Volunteer like a professional

    Work as like a volunteer Adapting a mindset full of passion and dedication just as like being a volunteer makes achieving success in business much easier and fun! Volunteer like a professional Being a volunteer requires a mindset full of responsibility and a will to deliver the highest quality possible. Adopting this mindset is a […] Read More...

Inspiration

    Finding my Purpose and Passion

    Questions to ask on my quest for finding my own true purpose and passion in life: What am I doing when I feel at my best? What is something I believe that almost nobody agrees with me on? What are my most powerful skills? What did I enjoy doing when I was a kid? What […] Read More...

    Questions I Ask Constantly

    Simple questions that form a very powerful life-compass that shows the way to a fulfilling life: What are my personal goals in life? Why did I choose the path I’m on? What are the things I enjoy doing and what are the specific ways I enjoy doing them? If what I’m working on right now […] Read More...

    My Goals in Life

    I have a clear vision of how things could be better in the future, for not just me, but for everybody and I’m going to help make it real: Reach my full potential in everything I do by constantly practicing and improving the skills I already have, and the new ones I gain every day. […] Read More...

Marketing

    The 6 Principles of Influence by Robert Cialdini

    Reciprocity People tend to return a favor and this is exactly what explains free samples in marketing. A very common used example is the one of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia […] Read More...

    How to Estimate Market Size and Potential

    Εstimating the total size of our market and making an informed guess about its potential growth is essential to maintaining the sustainability of our business. Sometimes this information has already been published on the Internet or in press. If not, we can either buy it from a market research company or do the research ourselves, […] Read More...

    How to Optimize Products and Services

    Understanding what people want is a skill that can be developed through research of the past and present market trends and statistics, and through the study of psychology and sociology. Creating a product or service that is appealing to a lot of potential customers is a procedure that has always the potential to keep getting […] Read More...

    The 4 buying stages

    There are four steps we all think through before we part with our money for a product or service, either we realize it or not. These steps are called buying stages: Need or want stage This is when we decide that we want or need a product or service, either the reason is gaining something […] Read More...

    What is Marketing and What do the 4 Ps stand for

    Marketing is much more than just advertising or PR. It’s a culture; a way of doing things that starts with a potential customer and ends up with a profit. Marketing is about using tools, techniques and a lot of imagination in a way that convinces customers to buy products or services from a specific business […] Read More...

    Top Viral Marketing Communication Strategies

    How can I communicate my message in a way that it goes viral: Trigger strong emotions Create content that my audience can be rationally and emotionally related with Contribute to a good cause Offer reasons for the audience to comment and share Engage audience in conversation Read More...

Leadership

    The 6 Principles of Influence by Robert Cialdini

    Reciprocity People tend to return a favor and this is exactly what explains free samples in marketing. A very common used example is the one of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia […] Read More...

    Being a Good Leader

    Identify my areas of great potential strength and focus my energy on becoming outstanding on those areas Continuously practice and improve my skills of mastery so I can inspire other people to do the same in a way that cultivates their own personal growth Maintain focus on my own unique combination of strengths and skills […] Read More...

Graphic Design

    Placeholder dummy text

    This is what Isaac Zakar calls a place holder text. It is too proud to simply hold place. A text that doesn’t want to be dumb. It is a scrappy little text that wants to say a little something about itself, and itself is exactly what it has to say. But not in a self-centered […] Read More...

    Effective Poster Design

    A quick guide to effective poster design: Keep it focused on a single message Keep it well ordered and create an obvious sequence Create a source of clear and specific information Keep it visual: make it memorable and impactful by letting graphics and images tell the story or by giving typography a unique visual substance Keep […] Read More...

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