• What are some special skills or requirements you should have to pursue Graphic Arts?

According to statistics, pursuing graphic arts related professions is a decision often made by people who had some sort of creative childhood. Drawing skills are very helpful along with the ability to understand 3D space. High visuospatial intelligence is a common characteristic of graphic artists. Skills like steady drawing line and color matching are not a privilege of some talented people, but can be developed by anyone through hard work and commitment. Read the rest of this page »

Choosing a freelance graphic designer is not that easy as it may seem to be. Every month, hundreds of new graphic designers launch their career around the world, but how do you know who is going to be right for you? Some times even the best designers don’t suit your own style, so here are some thoughts that might help you out: Read the rest of this page »

Some times its quite hard to decide whether you’d better have a freelance graphic designer work on a project for you or a graphic design company instead. It is vital that you know some extra information about freelance designers as well as for design companies so you can easily choose which one is going to be the best choice for a specific task of yours. Read the rest of this page »

THE QUESTION

Good afternoon Mr. Zakar,

My name is Courtney Rose and I’m currently a visual communications student in my last year of school studying at Cazenovia College in Central New York. As a senior I am required to research individuals in my field and have always found your work to be incredibly sophisticated and inspiring. Read the rest of this page »

Strong brand identity design is what makes or breaks a business right from the start. The importance of visual brand identity is often under-appreciated, but it is one of the most determining factors for a business to be successful. People can hardly understand how much work is put into designing a logo and how it can determine the success or the failure of a business. The logo is the first impression that a potential customer gets from a company and we all know the importance of a first impression. The visual identity design of the company is the way this first impression unfolds, revealing more information about the company’s profile. This part is the most critical to gaining the trust of a first-time potential customer. Read the rest of this page »